Premium Comfort

HASSIA – Quality. Comfort. Design – Tradition since 1884

Our roots trace back to 1884. HASSIA, originally known as Schuhfabrik Wallerstein & Liebmann, was one of the first mechanized shoe factories in all of Germany.

Through the Decades

Beginnings to the 1920s:
Our first logo reflected the Art Nouveau style with its decorative, flowing lines. As society transitioned into the Roaring Twenties and embraced the Art Deco movement, our logo’s design adopted more geometric elements.

The renowned American dancer Helen Wehrle was a fan of HASSIA shoes during this era.

From the 1930s to the 1960s:
Our brand gained a strong positive emphasis with the introduction of a dynamic underline. The addition of "Sana" highlighted our commitment to health, particularly with our range of wider fitting shoes. Advertisements from that era featured slogans like "Masterpieces in Quality and Fit." Even today, HASSIA stands for the combination of comfortable fit and stylish design – a sentiment echoed in the 1960s with the phrase "Comfortable inside – Fashionable outside!"

The 1970s:
As times changed, so did our logo. The golden lettering on a burgundy background conveyed sophistication and high standards. At the same time, the addition of the princess bust brought a youthful lightness to the brand.

Since the 2000s:
We have embraced a modern logo that reflects contemporary design. Its clean typography embodies the essence of HASSIA today: timeless elegance and premium quality.

Time has not stood still, and over the years, there have been continuous innovations and adjustments at our Taufkirchen headquarters. One such initiative is the "HASSIA Responsibility" project, which emphasizes responsible resource management, fair production, and fostering a sense of community and respect.

We use only carefully selected, high-quality materials for our shoes because durable products help protect nature.

Since 2023, our headquarters has been equipped with a large-scale photovoltaic system, allowing us to generate a significant portion of our electricity from solar energy. Meanwhile, our production facility in Martfü, Hungary, relies on geothermal energy.

Learn more about our production in the heart of Europe, the materials we use, and our Code of Conduct through the HASSIA philosophy.

We take pride in dressing women in modern, elegant styles while maintaining a focus on quality and comfort. Our refined extra-wide fits and comfortable interiors guarantee all-day walking ease. Most HASSIA shoes are equipped with removable insoles, offering individual customization and compatibility with personal orthotic inserts.

Women who value an attractive appearance combined with true comfort choose HASSIA Premium Comfort.

HASSIA – a brand of the LORENZ Shoe Group.