Premium Comfort for over 140 years
HASSIA – Quality. Comfort. Design – Tradition since 1884
In 2024, we proudly celebrate a significant milestone in our company's history: HASSIA turns 140 years old! Our roots trace back to 1884, when HASSIA, then known as the Wallerstein & Liebmann shoe factory, was one of the first mechanized shoe factories in Germany. Join us on a journey through time as we explore the development of our shoe brand and its evolution over the decades:
The Beginnings to the 1920s:
Our early logos, with their decorative, flowing lines, were emblematic of the Art Nouveau style. With the "Roaring Twenties" and the social upheaval of the time, transitioning into the Art Deco period, our logo's design became more geometric.
The then "world-famous" American dancer Helen Wehrle was fond of wearing HASSIA shoes.
From the 1930s to the 1960s:
Our brand gained a strong positive emphasis with the introduction of a dynamic underline. The addition of "Sana" highlighted our commitment to health, particularly with our range of wider fitting shoes. Advertisements from that era featured slogans like "Masterpieces in Quality and Fit." Even today, HASSIA stands for the combination of comfortable fit and stylish design – a sentiment echoed in the 1960s with the phrase "Comfortable inside – Fashionable outside!"
Die 1970er-Jahre: Mit dem Wandel der Zeit wurde auch das Logo wieder neu erfunden. Die goldene Schrift auf dem bordeauxroten Hintergrund vermittelte edles Design und hochwertige Ansprüche. Gleichzeitig bekam die Marke mit der Prinzessinnenbüste eine jugendliche Leichtigkeit.
Since the 2000s:
We’ve embraced our current, modern logo. The clear typography, along with our tagline, reflects our commitment to merging fashion and comfort. "HASSIA – PREMIUM COMFORT" is now our statement.
The development of the HASSIA logo
Time does not stand still, and there have been continuous innovations and adaptations at our Taufkirchen an der Pram location over the past years. For instance, HASSIA Responsibility reflects our dedication to responsible resource management, fair production, and humane interactions. This philosophy aligns with our use of high-quality materials, as durable products are kinder to the environment. In 2023, we installed a large photovoltaic system at our headquarters, allowing us to source part of our energy from solar power. You can read more about our European-based production, the materials we use, and our Code of Conduct in our philosophy.
As we celebrate our anniversary, we look back on a dynamic history. We are incredibly proud that HASSIA shoes – well beyond our home in beautiful Upper Austria – continue to dress women in modern, elegant footwear, always with a focus on quality and comfort. Our refined wider fits and comfortable interiors guarantee relaxed walking all day long. The removable insoles, which are featured in nearly all HASSIA shoes, allow for individual customization and the use of personal orthotics.
Women who value an attractive appearance and genuine wearing comfort choose HASSIA Premium Comfort.
HASSIA – a brand of LORENZ Shoe Group.